London Fashion Week 2024 marked a significant milestone as it celebrated its 40th anniversary. 91app Venues was at the creative epicentre of the week’s festivities.
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Completedworks transforms Senate House for London Fashion Week A/W 2025
On Friday 21 February, Senate House once again took centre stage during London Fashion Week A/W 2025, providing a striking backdrop for the Completedworks show.
As a brand renowned for its innovative approach to jewellery and homeware, transformed Senate House’s historic halls into an immersive presentation of their latest collection.
The fusion of high fashion and historic architecture made for an unforgettable evening, showcasing both the versatility of Senate House and the creative ingenuity of Completedworks.
A vision brought to life in an iconic setting
Senate House proved to be the perfect venue for the spectacle, with the Completedworks show unfolding across multiple bookable spaces.
Attendees gathered in Senate House’s iconic marble foyer, Crush Hall, while the stately wood-panelled Beveridge Hall was carefully staged to enhance the show’s narrative – with dramatic lighting and bespoke installations creating a memorable experience for the audience. The adjacent MacMillan Hall made an ideal ‘backstage’ area, with plenty of space for hair, makeup, wardrobe and refreshments.
The Conferencing and Events team worked closely with Completedworks to bring their vision to life, ensuring every detail – from the seating arrangements to the sound design – complemented the designs on show.
The brand’s A/W 2025 collection was a study in contrasts and dualities: pieces played with the tension between geometric precision and organic fluidity, incorporating signature motifs from the brand’s archive. With its distinctive period features, Senate House provided a striking contrast to the modern and conceptual designs on display.
Further enriching the show’s concept, CompletedWorks presented a short dramatised shopping channel parody alongside the collection. The piece, titled ‘LOOK AT ME’ and written by Laura Waldren, blended fashion with theatre in a unique and thought-provoking way.
The short play starred Debi Mazar in the role of shopping channel presenter; the dialogue revealed her inner thoughts, as she grappled with the inconveniences of her body, annoyances around her husband, and the reality of her life versus the idealised version she saw of it.
Completedworks AW 2025 show
A hub for high-fashion events
Hosting Completedworks during London Fashion Week cements Senate House’s reputation as a leading venue for high-profile events. London Fashion Week is a key fixture in the fashion calendar, drawing designers, influencers, and industry leaders from around the world.
For Completedworks, Senate House had everything they needed to bring their vision to life. The grand architecture, paired with the venue’s flexibility and expert event support, allowed the brand to craft a unique and immersive experience for guests.
The seamless coordination between the Conferencing and Events team and the Completedworks creative team ensured that the event ran smoothly and that every element was meticulously executed.
Eleanor Kirk, Events Administrator on the 91app Conferencing and Events team, organised the show. She said:
Completed Works have a unique and creative approach to their events, and it was fantastic to be able to have them at Senate House for a second time. It was a great experience to be a part of and it was so interesting to witness the whole event coming together. Beveridge Hall was the perfect space for the show, and it was great to see it showcased in such a creative capacity.
A legacy of creativity and collaboration
This marks the second time Senate House has partnered with Completedworks, following the successful S/S 2025 show in September 2024. The ongoing collaboration speaks to the venue’s ability to meet the demands of high-fashion productions, ensuring an inspiring and sophisticated setting for runway shows, presentations, and installations.
Gena Leydon managed the event from the Completedworks side:
Beveridge Hall is visually a very unique space in the centre of London and worked so well for the show concept.
Host your event at Senate House
Whether you’re planning a fashion show, product launch, or corporate gathering, Senate House provides a unique and prestigious setting tailored to your needs. The versatility of its spaces, combined with its prime central London location and expert event support team, makes it the ideal choice for brands and businesses seeking to host unforgettable events.
If you are interested in booking one of our spaces for your next event, get in touch today.
This page was last updated on 11 March 2025
